“The visual identity feels grown up, it feels professional. It wasn’t what we expected, but it feels natural and it fits the way we work, which is exactly what we wanted.
What I was not expecting but pleasantly surprised by was how there are words and phrases that came out of our sessions that have helped us articulate our vision, and which we still use today. I thought that as designers creating our brand identity, you’d produce visuals, but actually you’ve helped with the positioning of our whole business.
The slides articulating our vision and way of working describe in a clear, concise way what it is that we do. These are an excellent shortcut to speed up meetings and help people understand our business much quicker.
Having you as a sounding board, bringing a different perspective and helping us express our ideas around the positioning of our business, has been as valuable, if not more valuable, than the physical output.”
– Andrew Morris and Gavin Williams, Co-Founders, Latchmill